KRUSTEAZ PRIVACY POLICY

Last Updated: 7/30/2024

This Krusteaz Privacy Policy explains how information about you is collected, used and disclosed by Continental Mills, Inc. dba The Krusteaz Company, and its subsidiaries and affiliated companies, including but not limited to WildRoots Foods LLC, SC Foods Holdings, Inc., and Sun Country Foods, Inc. (collectively, “Krusteaz,” “we” or “us”). This Privacy Policy applies to information we collect when you access and use our websites or when you otherwise interact with us through our websites or on other sites where we post this Privacy Policy.

Certain states, including California, Virginia, Texas, Connecticut, and Colorado (collectively, “Applicable States”), require additional information regarding our privacy practices and your privacy rights. Depending on whether you are a resident of those states (“Consumer”), you may be entitled to receive additional notices about our privacy practices and to exercise additional consumer rights relating to your personal information or personal data, as defined under those laws. If you are a resident of any of the Applicable States, please see the California and other State Privacy Information section. This Privacy Policy does not apply to personal information submitted for processing in connection with a job application. If you are a California employee or job applicant, please see the California Employee and Applicant Privacy Policy.

We may change this Privacy Policy from time to time. If we make changes, we will notify you by revising the date at the top of the policy and, in some cases, we may provide you with additional notice (such as adding a statement to our homepage or sending you a notification). We encourage you to review the Privacy Policy whenever you access our websites or otherwise interact with us to stay informed about our information practices and the ways you can help protect your privacy.

DEFINITION OF PERSONAL INFORMATION

All references to “information” in this Privacy Policyrefer to information which qualifies as “personal information” or “personal data” – specifically, information that can be used to identify you, the processing of which is subject to applicable data privacy laws. “Personal information” and “personal data” can include information such as your name and e-mail address, but can also include indirect identifiers such as your IP address or device identifier. “Personal information” and “personal data” do not include aggregate information, which is data we collect about the use of our websites or categories of such users unless it is linked with your other personal information.

COLLECTION OF INFORMATION

Generally, we may process two categories of personal information, as described in the sections “Information You Provide to Us” and “Information We Collect Automatically” below.

INFORMATION YOU PROVIDE TO US

We collect information you provide directly to us. For example, we may collect information when you create an account, participate in any interactive features of our websites, create a profile, purchase our products, provide us with feedback or a product review, communicate with us via third party social media sites, participate in a contest or promotion, apply for a job with us, or otherwise communicate with us. The types of information we may collect include your:

  • Name
  • User name or nickname (that you may create when providing a product review)
  • Age range
  • Email address
  • Mailing address
  • City or zip code product search location
  • Phone number
  • Any other information you choose to provide, including photos and information you provide in connection with product reviews

Additionally, if you make a purchase, we work with a third-party payment processor to collect and process your payment information.

If you are a Food Services customer, we may collect other information as part of the creation of your account, such as your geolocation data and the physical business address associated with your account.

You are responsible for verifying the accuracy of the personal information you submit to us and ensuring that any personal information that you provide is kept up to date for the purposes for which you provide it. Inaccurate information may affect your ability to use our websites, the information you receive when using our websites, and our ability to contact you.

INFORMATION WE COLLECT AUTOMATICALLY

When you access or use our websites, we (and the data analytics providers, advertising networks, and retail partners that we engage as service providers) may automatically collect information about you, including:

  • Log Information: We log information about your use of the websites, including the type of browser and operating system you use, access times, pages viewed, your IP address, and the page you visited before navigating to our websites.
  • Device Information: We collect information about the computer or mobile device you use to access the websites, including the operating system and version, and network information.
  • Information Collected by Cookies and Other Tracking Technologies: We and our service providers use various technologies to collect information, including cookies and web beacons. Cookies are small data files stored on your hard drive or in device memory that, among other things, help us improve our websites and your experience, see which areas and features of our websites are popular, and count visits. Web beacons are electronic images that may be used in our websites or emails and help deliver cookies, count visits and understand usage and campaign effectiveness. For more information about cookies, and how to disable them, please see Your Choices below.

USE OF INFORMATION

We may use information about you for various purposes, including to:

  • Provide, maintain and improve our websites;
  • Process and fulfill your transactions;
  • Allow you to comment on or provide feedback or suggestions about our products or services;Offer, process, and deliver promotions and rewards;
  • Allow you to participate in contests or sweepstakes;
  • Respond to your requests, comments and questions and provide customer service;
  • Help you locate stores near you or online that carry our products;
  • Communicate with you about recipes, products, services, offers, promotions, rewards, and events offered by Krusteaz and others, and provide news, newsletters, and information we think will be of interest to you;
  • Advertise and market our products and services, conduct contextual advertising, and tailor ads displayed to you on our Services and elsewhere to your interests and history with us;
  • Personalize the advertisements you see on third-party platforms and websites for more information,
  • Monitor and analyze trends, usage and activities in connection with our websites;
  • Personalize and improve the websites and provide advertisements, content or features that match user profiles or interests;
  • Send you technical notices, updates, security alerts and support and administrative messages;
  • Link or combine with information we get from others to help understand your needs and provide you with better service; and
  • Carry out any other purpose for which the information was collected or to which you consented.

We share some or all of your personal information with third parties such as service providers for the business purposes listed above, to the extent permitted by applicable laws. We require that our service providers and contractors refrain from combining the personal information of opted-out consumers that such service provider or contractor receives from us with any personal information about you that the service provider or contractor obtains in any other manner, as required by law.

DISCLOSURE OF INFORMATION

We may disclose information about you as follows or as otherwise described in this Privacy Policy:

  • With your consent or at your direction;
  • With vendors, consultants and other service providers who need access to such information to carry out their work on our behalf, such as fraud prevention, customer service, and marketing and advertising;
  • When you provide a product review on our websites, your review is posted publicly, and any information you submit is also disclosed on our public website. We may also disclose your product review with third parties that syndicate this content for publication on retailers’ websites;
  • In response to a request for information if we believe disclosure is in accordance with any applicable law, regulation or legal process, or as otherwise required by any applicable law, rule or regulation;
  • If we believe your actions are inconsistent with our user agreements or policies, or to protect the rights, property and safety of Krusteaz or others; and
  • In connection with, or during negotiations of, any merger, sale of company assets, restructuring, reorganization, financing or acquisition of all or a portion of our business by another company.

We may also process your personal information to generate aggregated and de-identified information. We take reasonable measures to ensure that such information cannot be associated with a consumer or household; we also maintain and use such information in its deidentified form and do not to attempt to reidentify the information, except as permitted by applicable law. As such, such aggregated or de-identified information may not be subject to this Privacy Policy if it cannot reasonably be used to identify you.

USAGE INFORMATION

To help us understand how you use our services and to help us improve them, we automatically receive information about your interactions with them, such as the length of time you spend on a page, the objects you click on, and the dates, times, and lengths of your sessions. When we send you emails, we may track whether you open them to learn how to deliver a better customer experience.‍

Note that we may use information about you to create and use anonymous, statistical or aggregated data. Such aggregated data does not allow any party to identify you or any other specific user, and is not personal information subject to this Privacy Policy. We use such aggregated data to maintain and operate our websites, to improve the quality of our services, to create new services and features, and for further internal, commercial and statistical purposes. We do not treat aggregated information as “personal information” if it does not identify you and is not directly linked to your personal information.

SOCIAL SHARING FEATURES

The websites may offer social sharing features and other integrated tools (such as the Facebook “Like” button), which let you share actions you take on our websites with other media, and vice versa. Your use of such features enables the disclosure of information to your friends or the public, depending on the settings you establish with the entity that provides the social sharing feature. For more information about the purpose and scope of data collection and processing in connection with social sharing features, please visit the privacy policies of the entities that provide these features.

ADVERTISING AND ANALYTICS SERVICES PROVIDED BY OTHERS

We may allow others to serve advertisements on our behalf across the Internet and to provide analytics services. These entities may use cookies, web beacons and other technologies to collect information about your use of the websites and other websites, including your IP address, web browser, pages viewed, time spent on pages, links clicked and conversion information. We may use this information to, among other things, analyze and track data, determine the popularity of certain content, deliver advertising and content targeted to your interests on our websites and other websites and better understand your online activity. For more information about interest-based ads, or to opt out of having your web browsing information used for behavioral advertising purposes, please visit www.aboutads.info/choices. If you are a resident of the Applicable States, please see the section titled “CALIFORNIA AND OTHER STATE PRIVACY INFORMATION” below.

YOUR CHOICES

ACCOUNT INFORMATION

If you have an account on any of our websites, you may update, correct or delete information about you at any time by logging into your online account and modifying the settings/information in your profile. If you wish to delete your account, please email us at [email protected], but note that we may retain certain information as required by law or for legitimate business purposes. We may also retain cached or archived copies of information about you for a certain period of time.

COOKIES

Most web browsers are set to accept cookies by default. If you prefer, you can usually choose to set your browser to remove or reject browser cookies. Please note that if you choose to remove or reject cookies, this could affect the availability and functionality of our websites.

CALIFORNIA AND OTHER STATE PRIVACY INFORMATION

CALIFORNIA AND OTHER STATE NOTICE OF INFORMATION COLLECTED AND/OR DISCLOSED

The California Consumer Privacy Act (Cal. Civ. Code § 1798.100 et seq.), as amended by the California Privacy Rights Act (collectively “CCPA”) affords consumers residing in California certain rights with respect to their personal information. In addition, privacy laws in the Applicable States provide consumers residing in that state with certain rights with respect to their personal information. If you are a resident of any of the Applicable States, this section applies to you as indicated. This section also applies to California residents interacting with Krusteaz in their business or commercial capacity.

If you are a California applicant or employee, employee applicant, or contractor, please refer to the California Applicant and Personnel Privacy Policy for a description of Krusteaz’s privacy practices in that context.

In the preceding 12 months, we have collected the following categories of personal information and use that information for the specific business purposes described below:

Category of Personal InformationUses of Personal Information
Identifiers (California customer records or similar information in states with applicable privacy laws)Process and fulfill your transactions; Verify your information; Allow you to comment on or provide feedback or suggestions about our products or services; Offer, process, and deliver promotions and rewards; Allow you to participate in contests or sweepstakes; Respond to your requests, comments and questions and provide customer service; Communicate with you about recipes, products, services, offers, promotions, rewards, and events offered by Krusteaz and others, and provide news and information we think will be of interest to you; Send you technical notices, updates, security alerts and support and administrative messages; Helping to ensure security and integrity of the website and Services;
Characteristics of protected classifications under California or federal lawMonitor and analyze trends, usage and activities in connection with our websites; To administer surveys in order to improve our products and services Link or combine with information we get from others to help understand your needs and provide you with better service; and
Commercial information, such as products or services purchased, obtained, or considered;Process and fulfill your transactions; Offer, process, and deliver promotions and rewards; Allow you to participate in contests or sweepstakes; Respond to your requests, comments and questions and provide customer service; Communicate with you about recipes, products, services, offers, promotions, rewards, and events offered by Krusteaz and others, and provide news and information we think will be of interest to you; Data analytics; Monitor and analyze trends, usage and activities in connection with our websites;
Internet or other electronic network activity informationHelping to ensure security and integrity of the website and related services; Data analytics; Maintaining the website and related services;
Geolocation dataProcess and fulfill your transactions; Data analytics; Monitor and analyze trends, usage and activities in connection with our websites;
Visual InformationAllow you to comment on or provide feedback or suggestions about our products or services;

For details about the precise data points we collect and the categories of sources of such collection, please see the Collection of Information section above. We collect personal information for the business and commercial purposes described in the Use of Information section above.

In the preceding 12 months, we have disclosed the following categories of personal information for business purposes to the following categories of recipients:

Category of Personal InformationCategory of Recipients
IdentifiersVendors, consultants and other service providers; content syndication partners; data analytics providers; advertising partners and providers; payment processors
Characteristics of protected classifications under California or federal lawVendors, consultants and other service providers; content syndication partners.
Commercial information, such as products or services purchased, obtained, or consideredVendors, consultants and other service providers; data analytics providers; content syndication partners; advertising partners and providers.
Internet or other electronic network activity informationVendors, consultants and other service providers; data analytics providers; content syndication partners; advertising partners and providers.
Geolocation dataVendors, consultants and other service providers; data analytics providers; content syndication partners; advertising partners and providers.
Visual InformationContent syndication partners; vendors, consultants and other service providers.

We do not collect, use, or disclose sensitive personal information unless it is specifically submitted by you. To the extent that you submit any sensitive personal information for our collection, our use of such sensitive information will be limited to that use which is necessary to provide our services to you and/or for the uses to which you have consented. We retain personal information for as long as necessary to carry out the purposes for which we originally collected it and for other purposes described in this Privacy Policy. We will delete personal information in accordance with our standard document retention schedules and as required by applicable laws.

CALIFORNIA AND OTHER STATE NOTICE OF INFORMATION COLLECTED AND/OR DISCLOSED

California law requires that we provide transparency about personal information we “sell” or “share.” ”Sale” for purposes of the CCPA, broadly means scenarios in which we have disclosed personal information to third parties in exchange for valuable consideration, while “sharing” means we have disclosed information to a third party for cross-context behavioral advertising. In addition, the CCPA has been interpreted to deem this “sharing” to also be a form of “sale.” We do not sell your personal information to other companies for money; however, we use your personal information for cross-context behavioral advertising to allow our advertising partners to collect certain information to show you targeted advertisements, which may be considered “sharing” under the California Consumer Privacy Act. See “Exercise of ConsumerPrivacy Rights” below to learn how to opt out of these activities. We do not knowingly sell personal information about consumers under the age of 16.

In the preceding 12 months, we have “shared” the following categories of personal information with the following categories of third parties:

Category of Personal InformationCategory of Recipients
Commercial information, such as products or services purchased, obtained, or consideredVendors, consultants and other service providers; data analytics providers; content syndication partners; advertising partners and providers.
Internet or other electronic network activity informationAdvertising and marketing partners and providers.
Geolocation dataAdvertising partners and providers.

INFORMATION RELEVANT TO OTHER STATES

The privacy laws of the Applicable States requires that we notify you if we use your information for Targeted Advertising. Targeted Advertising means displaying advertisements to you where the advertisement is selected based on personal information obtained from your activities over time and across nonaffiliated websites or online applications to predict your preferences or interests. See “Exercise of Consumer Privacy Rights” below to learn how to opt-out of these activities.

EXERCISE OF CONSUMER PRIVACY RIGHTS

Subject to certain limitations, residents of the Applicable States have the right to (1) confirm whether we are processing your personal information, and to request to know more about the categories and specific pieces of personal information we collect, use, and disclose, including by obtaining copies of the personal information that we have collected, (2) request deletion of your personal information, (3) request correction of your personal information, and (4) not be discriminated against for exercising these rights.

You may make these requests by calling 1-888-750-8096 or submitting this form. We will verify your request by asking you to provide information related to your recent interactions with us, such as your name, email address, phone number and mailing address. We will not discriminate against you if you exercise your rights under applicable privacy laws. You also have the right to opt-out of sharing or targeted advertising at any time by clicking on the My Privacy Choices link in the footer of our website at https://www.krusteaz.com/.

We will address all verifiable consumer requests within the time periods required by law. If we require more time, we will inform you of the reason and extension period in writing. We may need to request specific information from you to help us confirm your identity and complete your request. This is a security measure to ensure that personal information is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information related to your request to enable us to process your request more efficiently. We cannot respond to your request or provide you with personal information if we cannot verify your identity or authority to make the request and confirm the personal information relates to you. We also reserve the right to refuse to fulfill any consumer rights requests for data that is not required to be provided under applicable laws.

If we receive your request from an authorized agent, we may ask for evidence that you have provided such agent with a power of attorney or that the agent otherwise has valid written authority to submit requests to exercise rights on your behalf. If you are an authorized agent seeking to make a request, please contact us.

If we deny your request, you may appeal our decision by contacting us at 1-888-750-8096. If you have concerns about the result of an appeal, you may contact the attorney general in the state where you reside.

OPT-OUT PREFERENCE SIGNALS

Our website technologies are configured to recognize the Global Privacy Control opt-out preference signals, and will process such signals as valid requests linked to your browser to opt-out of the sale and commercial sharing of Personal Information for cross-context behavioral advertising purposes.  Note, however, that opt-out preference signals are specific to the settings of the browser or device you are using. You may need to opt out again if you elect to visit our Site from a different browser or device after opting out, or if you clear the cookies on which your opt-out preferences are based.

Children’s Privacy

We do not knowingly collect personal information directly from individuals under 13 years of age, and we do not have actual knowledge of selling personal information of individuals under 13 years of age. Our services are not intended for individuals under 13 years of age. No one under 13 years of age should submit or post personal information through our websites.

CALIFORNIA NOTICE OF FINANCIAL INCENTIVE

California’s privacy law requires that we notify you if we provide you a program, benefit, or other offering, related to the collection, deletion, or sale of personal information, which it defines as a “financial incentive.” We offer promotions and incentives to prospective and current Krusteaz consumers. Sometimes, consumers sign up or provide us their personal information (e.g., email address) in order to receive product incentives or participate in promotions. As such, under the CCPA, our product incentives or promotions may be considered financial incentives provided in exchange for the collection and retention of personal information.

We offer these product incentives and promotions to enhance our relationship with you or so you can engage with us while receiving some of these benefits. There is no obligation to opt-in and consumers may opt-out at any time. The details of each program are contained in each such program offering.

The consumer data received in exchange for your participation is dependent on a number of factors, including, for example, whether and to what extent you take advantage of any offerings and whether and to what extent you opt out of any offerings but is roughly equivalent to the value of the product incentive or promotion offered.

PROMOTIONAL/MARKETING COMMUNICATIONS

We only send e-mails to persons who have provided their e-mail addresses directly to us and who have consented to receive communications from us. You may opt out of receiving marketing e-mail communications at any time by contacting us, or by clicking on the “Unsubscribe” link at the bottom of the e-mail and following the instructions provided.

Please note that even if you opt out of receiving promotional e-mails from us, you may still receive relationship e-mails, including responses to e-mails that you sent to us prior to opting out, notices of updates or changes to our policies and procedures, or other messages relating to your account and/or your use of the services. Additionally, because our system for processing opt-out requests is not automatic, you may continue to receive some communications from us during the processing period.

CONTACT US

If you have any questions about this Privacy Policy, please contact us at: [email protected].

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